Nikon's Paparazzi Guerrilla Marketing Campaign
You'll never guess how Nikon took their advertising to the next level!
The camera company, Nikon, created a clever advertising campaign. The company used an airport billboard and a red carpet underfoot to set the scene. In the billboard, the image details paparazzi pointing cameras and shooting photos of the passerby's. When individuals walk past the advertisement, they take on the role of a celebrity walking along the red carpet. Through this experience, Nikon brands themselves as the chosen camera of the paparazzi and the highest quality for photographing the celebs themselves.
The advertising campaign uses multimedia by utilizing a red carpet walking area with the traditional billboard element. This advertisement sparked incredible attention at airports and put Nikon's cameras at the forefront of the marketing competition between competitors like Canon.
Nikon's guerrilla marketing techniques have earned them a spike in sales and a massive increase in brand attention by turning the heads of the consumer market.
